Using Twitter is not about individual Tweets of 140 characters or less. It’s about writing thousands of words, one Tweet at a time.

And those Tweets are not just short pointers to your blog or web site. They are part of the overall fabric of your Twitter following and community.

You reply to people. You Retweet. You send private messages. You share links. You promote your followers.

And you say your thing. You share your message. Your promote your blog, site or services.

A day or week of tweeting is like a box of chocolates. Many different fillings and flavors.

Every Tweet is a chocolate. But it’s that range of different fillings that makes it so attractive.